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Covid-19 – SH&P Response

The global coronavirus pandemic (Covid-19) is having an impact on us all to a certain degree. SH&P is committed to maintaining the health and welfare of its staff and to minimising any disruption of our services. SH&P will continue to follow this advice and we have also taken our own measures to mitigate the effect of the virus on our staff and clients alike. Most of our staff are currently working remotely at home while some others remain office-based. Regardless, our services are not affected and it is very much business as usual.


Like most areas of law, Intellectual Property can appear daunting and complex. There are a great many practice areas, subjects and procedures. The SH&P “A-Z” Intellectual Property glossary is a free and easy to use glossary of legal terms commonly used and associated with IP. We hope that it will help you better understand this topic. All of the entries include contact details for SH&P expert advisers. Alternatively, you can request a free, no obligation, IP Consultation and Review here if you require more information or have a particular issue you would like us to help you with.

The idea of a single, unitary Community trade mark system was conceived in the 1960s. Preliminary proposals were prepared in 1964 and published in 1973, though ensuing legislation was a long time coming. In 1980, proposals for a Community Trade Mark Regulation were published. However, not until the principle of harmonisation was accepted and implemented could the creature in the shape of the present Community trade mark be born. Known universally to the English-speaking world as the CTM, the Community Trade Mark was renamed the European Union Trade Mark (EUTM) by Regulation (EU) 2015/2424 with effect from 23 March 2016.

On 20 December 1993, the European Council issued Council Regulation (EC) 40/94 (“the Regulation”) on the Community trade mark which came into force on 15 March 1994. It established a unitary system for registration of marks throughout the European Community and signalled the Commission’s objective of preventing trade mark owners partitioning the European market by adopting different trade marks for different countries and, thereby, thwarting the concept of a single market as originally envisaged by the Treaty of Rome. It was replaced by Council Regulation 207/2009 of 26 February 2009 and was amended further by Regulation (EU) 2015/2424 (“the CTMR”) as of 23 March 2016 (with some provisions coming into force at a later date). It is supported by Commission Regulation 2868/95 of 13 December 1995 (Implementing Regulation, “the Rules”), which has been amended from time to time. Guidelines on practice are published and an up to date set has been in place since 23 March 2016, when many provisions of amending Regulation 2015/2424 came into force.

In practice, whilst the principle of harmonisation holds true throughout the European Union, countries remain free to interpret and enforce law and practice according to national needs. With the coming of Brexit, it is likely that the UK’s national approach to trade mark law and practice will diverge over time from the remainder of the European Union.

Although trade marks are territorial by nature, there are a variety of harmonisation practices worldwide which seek to bring the laws and practices of the different jurisdictions of the world together.  Examples are:

  • The Benelux Trade Marks Act which harmonises the trade mark laws of Belgium, the Netherlands and Luxemburg,
  • The Paris Convention for the Protection of Intellectual Property (1883), which has 196 contracting jurisdictions (2017) and which obviates discrimination between domestic and foreign applicants, provides for use of a trade mark in a form differing immaterially from its registered format not to invalidate it or diminish the protection granted to it, provides for the protection of well-known marks and imposes an obligation on contracting parties to provide protection against unfair competition.
  • Nice Agreement concerning the International Classification of goods and services for the purposes of the registration of marks (1957).
  • Vienna Agreement establishing an International Classification of the Figurative Elements of Marks (1973).
  • TRIPs Agreement (1993) which sets out minimum standards in acquiring trade mark rights, enforcement, customs and criminal procedures and in dispute prevention and enforcement.


  • Ann Lynch

    Brands & Trade Marks

    Ann joined the firm in 2014 bringing with her almost 20 years’ experience in…
  • David Powell

    Brands & Trade Marks, Domain Names, Websites & E-commerce

    David is a Trade Mark Attorney and a partner of SH&P, which he joined…
  • Jon Welfoot

    Brands & Trade Marks

    Jon joined the firm in 2000. He is an experienced Trade Mark Attorney and…
  • Jonathan Sutton

    Brands & Trade Marks

    Jon has been with SH&P since 1996. Prior to joining SH&P Jon worked as…
  • Julie Gonard

    Brands & Trade Marks

    Julie joined SH&P in 2016, shortly after qualifying with distinction as a UK and…
  • Peter Cornford

    Brands & Trade Marks, Product Design & Copyright

    Peter has worked as a trade mark lawyer for almost 30 years. His experience…
  • Robin Webster

    Brands & Trade Marks, Domain Names, Websites & E-commerce

    After graduating with a degree in Mechanical Engineering from Cardiff University in 1992, Robin…

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