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Trade Mark Attorney Job Vacancy at SH&P

We are recruiting! If you are a qualified Trade Mark Attorney with at least 4 years’ post-qualification experience then please click below and read on.

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Month: February 2018

Genericism - are brand names safe?

Do you know what all these brands have in common?  Hoover, Jacuzzi, Frisbee, Escalator, Thermos, Yo-Yo They were once highly effective trade marks but have since been categorised as a generic term for certain goods because many people now refer to them collectively by the trade marks rather than by a specific brand. One everyday example is Hoover – we’ve become so accustomed to calling all vacuum cleaners Hoovers that the term has become generic for these goods. Same goes…

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